About Us

History

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From Jasper to an Idea

Inspired by Rob’s trips to Jasper, the idea of an outdoor furniture brand took shape in Edmonton, AB, backed by a solid plan and two investors.

2014

2015

Becoming KUMA

The brand evolved from Grizzly Outdoor Gear to KUMA Outdoor Gear, better reflecting the story we wanted to share with our community.

First International Step

Our first U.S. order marked KUMA’s expansion beyond Canada.

2016

2017

The First Edition

The first KUMA catalog was released, starting with 26 pages.

Building the Line

Tents and propane became part of KUMA’s core lineup.

2018

2019

Going Off Grid

The Off Grid Collection took shape.

Comfort, Reimagined

The Backtrack Chair made its debut.

2020

2021

Expanding the Pack

We introduced Drinkware and launched our first pet product line with the Lazy Bear Dog Bed.

From Campfire to Cold One

Our own beer entered development.

2022

2023

Innovation with Purpose

We launched the Re-Discovery Project and introduced the world’s first Bluetooth-powered heated chair.

More than gear, it’s a way to Bring people together

At the heart of every product is a simple idea: better gear means more time outside, and more time outside means more time together.

Born in Canada.
Built for comfort.
Made for everywhere.

Our Story

Kuma Outdoor Gear began with one goal – make gear that keeps people outside longer. From campsites to sidelines to backyard hangouts, we wanted to create something so comfortable, no one’s in a rush to pack up.

What began with a few chairs has grown into a full lineup of durable, comfort-driven gear designed to elevate your time outside. To us, the outdoors is where you reset, reconnect, and spend real time together. Everything we make is built to help you do just that season after season.

Why Choose Kuma?

Because the outdoors deserves better gear.

Choosing Kuma means choosing to stay outside longer. Our gear is built around one simple priority – comfort and is backed by thoughtful design and innovative technology that performs in real conditions. From heated camp chairs and easy to set up gazebos and tents to accessories like lights, blankets, and drinkware, every detail is made to help you settle into camp without compromise.

Our commitment goes beyond design: it’s about creating real change in how people experience the outdoors, responsibly, comfortably, and together. We believe the outdoors is where the best moments happen and it’s our job to make sure you’ve got the gear to stay comfortable through all of them.

Kuma Kronicles

Your digital magazine for every kind of explorer

The Kuma Kronicles is our take on life at the campsite. It’s created for campers, glampers, road-trippers and those that love adventures with their dogs. Inside you’ll find a packing checklist, tips on finding the best campsite, a curated Spotify playlist, recipes and a few extras to round it out. Think of it as a guide to doing the outdoors your way – comfortable, easy, and unhurried.

Re-Discover Project

Giving gear a second life

Our Re-Discover Project transforms Kuma Gear that has reaches it’s end-of-life into new, upcycled products with purpose.

Through a thoughtful circular design process and a partnership with Earth Warrior, materials that would otherwise be discarded are reimagined into functional, durable items that can find a second life outdoors.

It’s sustainability in action, and you can be part of it.